top of page
MARKETING INSIGHTS
End the Year Strong: Reignite Your Brand Story
Storytelling That Connects: Why Brand Stories Win Over Customers
As the year winds down, it's tempting to jump straight into planning—new goals, new strategies, new initiatives. But before you map out what’s next, we invite you to pause and ask a powerful question:
What story did we tell this year, and did it truly reflect who we are?
In a crowded space full of flyers, posts, and perfectly polished school updates, what people remember isn’t the content, it’s the connec
Dec 122 min read
Looking Back: Lessons From Our Brand Review Process
As school leaders, you're constantly planning forward. But before setting goals, launching campaigns, or reimagining strategy, there's power in pressing pause.
The smartest growth doesn't start with action. It begins with reflection.
Dec 22 min read
From Stuck to Seen: The Visibility Reset
You don’t need a giant budget or a full redesign overnight. Sometimes, small steps — such as updating a website banner, simplifying font choices, or refreshing the logo — can make a world of difference.
Nov 182 min read
Inside Look: In-House Branding Secrets
You don’t need a giant budget or a full redesign overnight. Sometimes, small steps — such as updating a website banner, simplifying font choices, or refreshing the logo — can make a world of difference.
Nov 63 min read
When Was the Last Time Your Branding Got a Little Love?
You don’t need a giant budget or a full redesign overnight. Sometimes, small steps — such as updating a website banner, simplifying font choices, or refreshing the logo — can make a world of difference.
Oct 202 min read
Charter Renewal
How to Strengthen Your School’s Story and Build Capacity for Success Charter renewal is more than a compliance requirement. It’s a...
Oct 62 min read
Hey, California Charter School Leaders!
Are you ready to embrace the future of education? We sure are! The California Charter Schools Association (CCSA) Conference 2025 is fast...
Feb 262 min read
4 Social Media Marketing Myths—Debunked!
Discover the truth behind 4 common social media marketing myths that hold schools and nonprofits back.
Dec 10, 20242 min read
Boosting Student Retention: 3 Proven Strategies to Keep Families Connected to Your School
For schools, retaining students year after year isn’t just about academics—it's about fostering an environment where students feel valued, s
Nov 5, 20243 min read
How Schools Like Yours Can Boost Enrollment: 3 Key Strategies for Success
Struggling with enrollment? You’re not alone. Many schools face the challenge of increasing visibility and attracting the right families. At
Sep 23, 20243 min read
Brand Positioning in Public Charter Schools: A Necessity, Not a Luxury
Positioning your school is key. Find your niche, focus on your values, and differentiate your message to stand out and inspire advocacy.
May 6, 20242 min read
Top 5 Tips for Streamlining Student Recruitment Amid Declining Enrollment
Facing declining enrollment? We understand the challenges you're up against. That's why we've condensed the top five tips to help you stream
May 1, 20241 min read
Guide to Effective Digital Branding and Student Referral Enrollments
Unlock the Power of Student Referrals: 5 Tips for Success
Feb 8, 20242 min read
How Schools Can Harness the Power of AI
Artificial Intelligence (AI) has emerged as a key player, offering schools unprecedented opportunities to enhance learning experiences.
Jan 3, 20242 min read
Five Tips for Schools to Build Community on Social Media
Engaging the school community on social media is a great way to foster communication and build a sense of community.
Dec 2, 20232 min read
bottom of page